TV content delivery specialist Edgeware appoints lorries for global PR campaign

By in M&E
On July 14, 2016

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We’re proud to announce we have been selected by Edgeware to manage its worldwide PR operations. A key player in the expanding TV content delivery sector, Edgeware provides content owners with the tools they need to deliver their TV services on any device, at any time, to audiences anywhere. Its TV CDN technology enables Edgeware’s customers, such as KPN, TeliaSonera and Cincinnati Bell, to deliver an amazing viewing experience and gain valuable insights into viewer behaviour.

 

With its background in the media and entertainment industry, Red Lorry Yellow Lorry has been tasked by Edgeware to build its corporate profile and communicate its position as a leader in TV over IP across EMEA and the Americas. The campaign will be led from the lorries’ London headquarters, and supported by its Los Angeles office and Convoy partner agency network.

“By 2018 over 90% of internet traffic will be video content. With some 23,000 TV stations around the world vying for viewers’ attention, broadcasters and content owners face a huge collective challenge in getting their content to audiences, at the speed and quality viewers demand,” said Richard Brandon, chief marketing officer at Edgeware. “We needed to find a communications agency that understood these challenges, and our unique story. With its strong media and broadcast heritage and insights, we’re very confident we’ve found the right partner in the lorries.”

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