IBC – lorry wrap up!

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DMS media relation strategy

The dust has settled and our London and LA teams have arrived back into their respective PR HQs after another successful and action packed IBC 2016 in Amsterdam. Canals were cataloged and the labyrinthine halls of the RAI exhibition center were explored yet again.

Along with the one and only IP, virtual reality had a strong showing this year at the show along with HDR and 4K, as was to be expected. Some rather cool tech was on show this year, particularly in the Future Zone hall… So I traveled to the future to find some of the hidden gems of the show.

Now I know what you’re thinking. Virtual Reality is totally the next big thing, but how do you film 360 VR while on the move at a concert or out in the wild with man eating cheetah’s about? The answer was on show in the Future Zone hall! I had a chat with the lads at Motion Impossible about their innovative Mantis360 remote dolly – the world’s first solution for remotely moving and stabilising 360 & VR cameras. Pretty cool stuff as the video below shows. Judgement day looms… The machines will soon take over!

Another rather interesting exhibitor in the Future Zone hall this year was Pufferfish (great name), who create innovative spherical displays powered by projectors. The result? A crazy sphere that you can display 360 video on! Want to explore the oceans on a 360 sphere using touch control? Well now you can. Check out the PufferSphere below!

IBC also marked another successful year for our clients at show:

Aperi won TV Technology Europe Best of Show Award for their native live IP infrastructure and was a finalist in the IABM Design and Innovation awards. They’ve also been nominated for a TVBAward for Live Sports Production.

Avid highlights include the announcement of several key innovations for the Avid MediaCentral Platform and the TV Technology Europe Best of Show Award for Avid Spark, Avid’s powerful 3D graphics tool.

Aspera won TVB Europe Best of Show Award for Aspera FASPStream and the IABM Design and Innovation Award for their ground breaking, cloud-based solutions provided in partnership with BASE Media Cloud.

Deluxe won TV Technology Europe Best of Show Award for their Deluxe OnDemand solution

Edgeware received a CSI award for best content-on-demand solution and also a TV Technology Europe IBC2016 Best of Show award for their pioneering TV CDN solution.

EVS won a TVBEurope IBC2016 Best of Show Award for its new XT4K server and an IBC Innovation Award for Content Creation for the VRT-EBU LiveIP Studio project that it’s been heavily involved with. EVS has also been nominated for a TVBAward in the Live Sports Broadcast category for the broadcast infrastructure it provided to ITN Productions for its English Football League coverage.

Gearhouse has been nominated for a TVBAward for Live Sports Production for its file delivery network for ITV Sport at EURO 2016.

Well that was our IBC! How was it for you? Leave us a comment and let us know which tech stood out to you!

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