SGO tasked the lorries with creating a new digital strategy to increase website traffic and generate sales leads from key target audiences.
The goal was to raise awareness of SGO’s cutting-edge VR stitching software, drive traffic to SGO’s web store in support of the company’s new e-commerce model, and improve awareness, consideration and conversion of PPC funnel across multiple channels.
The lorries immediately identified significant potential for PPC. After establishing a multi-channel paid strategy to ensure that the content was targeting the right audience in the VR/360 editing space, we restructured Google Ads activity – including conversion actions and account hygiene for bottom-of-funnel conversions. To raise brand awareness, we simplified conversion actions to report on Google Ads activity; top-of-funnel content such as case studies and mid-funnel content such as tutorials.
Finally, we expanded on the SEO keywords to improve the visibility of both brand terms and other high-intent enquiries.
