We led a multi-territory communications campaign to reposition LogMeIn from a niche remote IT player to a top 10 global software-as-a-service (SaaS) leader.
Through our Convoy partner agency network we promoted individual business lines in the UK, France, Germany, Italy, Spain, Brazil, Mexico, India, Singapore and Malaysia. Our London office hubbed the content and campaign strategy for consistent messaging and reporting, while our Convoy and lorry offices delivered results through experienced feet on the ground.
We beat coverage targets by 150% across all retained regions and tripled tier-one earned coverage.
Our up-to-the-minute/proactive news-jacking program generated +300% inbound tier-one press enquiries.
A smart ‘re-use and share’ thought leadership campaign generated a four-fold increase in web traffic.
LogMeIn earned finalist recognition for every award submitted, winning 80% of those entered, including: Best Mobile App for Business and Best Software for a Service Provider (V3 Awards), IoT Platform of the Year (IoT Awards) and Best Collaboration Product (Computing Vendor Awards).