The campaign

Move a remote IT provider to a top 10 global SaaS company

We led a multi-territory communications campaign to reposition LogMeIn from a niche remote IT player to a top 10 global software-as-a-service (SaaS) leader.

Through our Convoy partner agency network we promoted individual business lines in the UK, France, Germany, Italy, Spain, Brazil, Mexico, India, Singapore and Malaysia. Our London office hubbed the content and campaign strategy for consistent messaging and reporting, while our Convoy and lorry offices delivered results through experienced feet on the ground.

The results

Media coverage

We beat coverage targets by 150% across all retained regions and tripled tier-one earned coverage.

Brand building

Our up-to-the-minute/proactive news-jacking program generated +300% inbound tier-one press enquiries.

Thought leadership

A smart ‘re-use and share’ thought leadership campaign generated a four-fold increase in web traffic.


LogMeIn earned finalist recognition for every award submitted, winning 80% of those entered, including: Best Mobile App for Business and Best Software for a Service Provider (V3 Awards), IoT Platform of the Year (IoT Awards) and Best Collaboration Product (Computing Vendor Awards).

The lorries are a true communications partner – from strategic advice and corporate reputation management to consistent, on-the-ground communications support for our local teams around the globe. They are proactive, energetic and smart.

Craig VerColen - VP, Corporate Communications LogMeIn

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