After a first edition which happened remotely and a highly publicised second edition in Station F, Paris, the lorries had to recreate the excitement and build momentum for journalists to talk about CYSAT’s third edition and come back to the two-day event.
To do so, the team had to link CYSAT with media hot topics while introducing key spokespeople to journalists as experts on cyber-security and space, as well as sharing new insights on the topic.
Increase CYSAT’s reputation in France, the UK, Germany and Italy as a major European event for space cyber-security, gathering the entire professional ecosystem.
Shine a light on CYSEC’s expertise on topics such as cyber-security, data protection, cyberspace, and European challenges in space.
Position CYSEC as a thought leader in the cyber-security in the space industry and reach audiences on a wide scale in France, the UK, Germany and Italy.
Shared regular news and communications with journalists (programme, key speakers, experts etc.) to catch their attention and secure their presence during the event.
Developed thought leadership content and positioned CYSAT’s director as an expert in space cyber-security, sharing insights on CYSAT’s key topics.
Secured interviews before, during and after the event, to ensure regular coverage in all regions, while fostering relations with key publications in the tech, IT, space and business sectors.
Developed a social media strategy for Twitter to build engagement during the event and grow CYSAT’s community on the platform.
CYSAT was featured 30+ times in tier-one tech, IT, business and general publications (print, TV and radio):
The lorries secured media partnerships which allowed CYSAT to grow the number of participants (+750 attendees), along with +30 pieces of coverage on tier one media in two months.
The lorries established Mathieu Bailly (CYSEC’s VP space and CYSAT director) as a go-to authority on space cyber-security through two thought leadership pieces.
The lorries were also in charge of putting Ukrainian military cyber-security experts in touch with journalists. We secured six interviews with French, English, German key media.
We quickly decided to work with Red Lorry Yellow Lorry to help us develop CYSAT’s reputation. The agency was able to build pan-European communications (France, Germany, England and Italy) to publicise CYSAT and the entire European space industry attending the event. Relying on an agency whose clients already include major players in the cyber-security, space and defence sectors, as well as a network of international journalists experts in these fields, greatly contributed to the promotion and success of our event.
Alexandra Vaillant - Marketing director (organiser of CYSAT) CYSEC
