Are you ready to meet another lorry? Well, you better be, because this week we’re jumping across the pond to meet the newest recruit in our Boston office.
Read on to find out what account coordinator Maisie Guzi had to say about the most important skills for b2b marketing, her slightly morbid guilty pleasure and an embarrassing pinto beans-related incident.
What advice would you give to someone who is interested in working in b2b PR?
Get as much internship experience / exposure to the field (both PR in general and tech) as possible before transitioning into a full time role! It helps you feel so much more confident when you’re first starting out, and you know you’re interested in the field.
Also, read the news about everything and read it every day. Following the news is so much more than just staying on top of your clients — it’s important to be aware of the major industry trends to keep an eye out for new opportunities. In working with tech, you can never do too much research or take too many notes!
What skills are essential for your b2b PR role?
I think the most important skill is having the ability to strike a balance between organization and adaptability. You need to be on top of your tasks and know your priorities at all times, but you also have to be flexible enough to deal with client needs and other tasks as they arise throughout the day. It’s a fine line!
I also think it’s huge to be sort of a “hand-raiser”, or willing to volunteer to tackle new things and help out others. To succeed in PR, you can’t just wait for things to fall into your lap — you have to be willing to take initiative.
What’s the best part of working at the lorries?
The people, hands down. I was really nervous about starting my first job out of college, and everyone at the lorries was so welcoming and instantly made me feel right at home. On a similar note, the culture is so inclusive and conducive to learning right off the bat. As a recent college grad, I’m getting more hands-on experience than I ever thought possible.
What is your favourite part of working in PR?
It’s a cliché, but I love that no day is ever the same and how fast-paced the environment is. As someone who likes to be busy all the time and gets bored easily, I can confidently say that I haven’t been bored once since starting at the lorries!
How would you describe your day job to a child?
Kind of like the Wizard of Oz. We’re working “behind the curtain” to make things happen for the “main characters”, our clients.
What’s your guilty pleasure?
I love books (both fiction and non-fiction) about people with serious medical conditions. I know it sounds morbid, but I’ve been fascinated with illness and medicine for as long as I can remember! As of late, it’s expanded to following random bloggers on Instagram to keep tabs on their health.
What’s something not many people know about you?
I’m an only child! When people find that out, they always say they’re surprised because I’m so social.
Most embarrassing moment?
At my work-study job during college, we often got food catered for events in the department (I worked in the Computer Science office). Once when bringing leftovers to the kitchen, I spilt an entire buffet-size container of pinto beans all over myself. My boss brought it up at least once a week for the next two years that I worked there. Haven’t been able to eat pinto beans since.
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