Good communication, agency life and reality TV.
We sat down with Lauren Johnson, the newest lorry to join our Boston office. Here’s what she had to say about her new start at Red Lorry Yellow Lorry and her unique ability to turn water to beer.
What advice would you give to someone who is interested in working in b2b tech PR?
B2b tech can be super complex, but that’s what makes our role exciting. The most important thing is to always be open to new ideas and never stop learning– read the news, talk to people who are experts on a subject you want to learn more about, go to events that are relevant, etc.
What skills are essential for your b2b PR role?
It seems obvious and a bit silly to say, but having the ability to communicate effectively – whether written or verbal – is the absolute most important skill. Being able to simplify a complex topic and convey it in a way that’s easy to understand for someone that doesn’t have a super technical background, while still being compelling, is key to b2b PR. Good communication skills are also essential for writing, interacting with media and clients and pretty much every other aspect of the job.
What’s the best part of working at the lorries?
Being surrounded by people that are genuinely excited about the work they’re doing and the agency they work for. From day one you can feel the energy and passion, and it really makes coming to work every day enjoyable.
What is your favourite part of working in PR?
That no day is ever the same and you get to contribute to the narratives happening all around you. Especially in tech, there are constantly new things being invented, so seeing that in action every day keeps things exciting.
How would you describe your day job to a child?
I help people tell the world about the cool things they do at work.
What’s your guilty pleasure?
Reality television. I watch more of it than I would ever like to admit.
What’s something not many people know about you?
I was a competitive soccer player for most of my life, from age five until I went to college. I took it pretty seriously and was on a team that travelled a ton, but ultimately decided to focus on my education after I graduated high school. I haven’t played since, and most of my friends now won’t believe that I ever played a sport in my life.
Most embarrassing moment?
It’s probably not the most embarrassing, but it’s one of the more recent. On one of my first days as a Lorry, I accidentally made a cup of tea with beer instead of hot water and got a lot of strange looks in WeWork kitchen, especially because it was 10am. It took me a minute to realize why the water was not only yellow but also cold and smelled very strongly. It’s at this point that I notice multiple signs saying that it is in fact beer, and now I’m kind of panicking because multiple people are staring at me sniffing a mug filled with beer and a tea bag. (In my defense, the beer tap is right next to the tea bags and kind of looks like it could be for hot water.) Ultimately, I had no idea where to put the dirty mug because I had never used the kitchen here before, so I ended up just awkwardly speed walking away with it, tea bag and beer intact. I proceeded to sit at my desk nervously for about 20 min before I was brave enough to go rectify the situation. Safe to say I’ve never made that mistake again.
Interested in joining the lorries? Check out our current roles or get in contact today by emailing us at email@example.com.