Welcome to the very first Austin edition of meet the lorries! Today we’re hearing from ace account manager and avid aerialist Fabiana Meléndez Ruiz.
What advice would you give to someone who is interested working in b2b tech PR and marketing?
Not everyone who works in B2B tech started in this industry – it helps to be curious. Read everything you can about technology, marketing technology, venture capital tied to tech, etc. You don’t have to get too technical and dive into journals or studies but start by subscribing to newsletters and listening to podcasts – easily digestible formats that can help make some of the difficult concepts easier to absorb. You will soon start to recognise common themes that tie to pop culture and breaking news which in turn will become solid pitching and campaign ideas.
What skills are essential for your b2b PR role?
Communication: This seems like a no brainer, but 90% of the job requires communicating with people. It’s crucial to learn how others communicate so you can understand their motivations and behaviours. Some people will want everything to be high level, while others will demand detail. Understanding this will prevent friction both internally and externally.
Time Management: Marketers are pulled in five different directions every day by colleagues, clients, and the actual work. Knowing how to delegate and prioritise helps move campaigns along.
Resourcefulness: Clients will want all the things but won’t always have the necessary budget or provide the necessary information. Learning how to turn wheat into gold to deliver quality work and creativity across the board, regardless of budget and details, is key for success in PR.
What is your favourite part of working in PR?
Taking people’s passions and turning these into cohesive stories. PR pros are all nerds working with a bunch of nerds and it’s great.
What’s the best part of working at the lorries?
Working across time zones and countries – all from the comfort of home! It’s a really fun experience.
How would you describe your day job to a child?
I put people and things in magazines. Everything is an illusion, kid.
What’s something not many people know about you?
When I retire, I want to open a funeral home. I was going to become a medical examiner prior to PR, and a lot of the skills we use transfer really well to managing end of life crises.
What was your first job / most unusual job?
I was a pole dance instructor for a bit, and I loved it! I continue to be an avid aerialist outside of my 9 to 5.
What three things can’t you live without to do your job?
My desk humidifier, my to-do list and lots and lots of pens…
If you’d like to find out more about the lorries and our current job openings, click here, or drop us an email at firstname.lastname@example.org.
Headshot by Marshall Tidrick