Digital interactions, cold coffee and rainbow leggings.
In this ‘meet the lorries’ post, we move away from our PR presence and dive into the world of digital marketing with Dan Simpson, who joined our digital team last year. Here’s what he had to say about the importance of learning new skills, his love of rainbow leggings and a particularly embarrassing bus ride.
What advice would you give to someone who is interested in working in b2b digital marketing?
When it comes to digital marketing, I’d say there’s no such thing as a master or “guru” – as many so-called influencers like to call themselves. It’s important to remember that how we communicate, how we interact with brands and how we connect with the world is changing at a faster and faster pace and that the world as we know it is continuously developing. As soon as you think you’ve become a pro in a certain topic, it is thrown on its head and you must quickly analyse and adapt to these changes. If you want to work in b2b digital marketing, don’t stop learning new skills and remember to learn through your day-to-day digital interactions – such as how we use social media, how we interact with online advertising and how we discover new content and information. Whether you’re working in b2b or b2c digital marketing, it’s important to remember that people interact with your marketing efforts, not a company in a general sense.
What skills are essential for your b2b digital marketing role?
I have to be ready to do a million different things each day. Working with various b2b tech clients and thinking about how the lorries as an agency presents itself online requires me to frequently switch mindsets and work closely with each of our PR teams in London, Boston, Berlin and LA. I have to be very analytical one minute then creative another – and that doesn’t just mean creating infographics or working on photoshop, but having to be creative in strategies, advertising campaigns and more. A bonus skill of mine is weirding people out with my strong, cold, black coffee addiction, but that one is transferable!
What’s the best part of working at the lorries?
For me, the best part of working with the lorries is it’s exactly what it seemed to be from my first interview: not a wanky corporate agency! Everyone has a great sense of humour, is focused on bettering one another and not wanting to fit into the traditional b2b agency box. Even Bemi is ok occasionally 😉
What is your favourite part of working in digital marketing?
Nowadays, so many jobs and companies seem to be stuck in the past, sticking to tradition because that’s the way it is. Digital marketing encourages you to live in the present and be completely up to date with how the world works. You can even make educated predictions about where things are going in the future. Seeing how the cogs turn behind digital interactions gives you a different perspective, not only at work but also in your personal life.
How would you describe your day job to a child?
I look at how people do things online, then explain it or see how I can use it to my advantage.
What’s your guilty pleasure?
Babycakes – 3 Of A Kind. Don’t judge.
What’s something not many people know about you?
Though I usually wear quite minimalistic clothes (excluding my jackets in winter), I own quite a few very multicoloured tank-tops, leggings, beanies, t-shirts and more! I’m a Brighton boy and that’s a part of me I just won’t leave behind.
Most embarrassing moment?
My friends like to bring up a time I was on a bus in Greece, covered head to toe in glitter, falling asleep and cuddling up to a complete stranger sitting next to me and sleeping on his shoulder. He seemed fine with it. I was fine with it. I actually had a very good sleep!
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