The lorries have been selected by Digital Media Services to manage their brand positioning and public relations. Digital Media Services provides end-to-end digital content services, including content production, content management, content distribution and media monitoring services, for entertainment, arts, culture, lifestyle and sports brands. Its clients include all the major feature film studios and leading distributors, broadcasters, sports associations such as the NBA and brands like Swarovski.
The campaign will focus on driving brand awareness of its 360° content services and help support its new business and recruitment drive. The campaign will be driven out of our London headquarters and supported by our team in Los Angeles.
“Having worked with Red Lorry Yellow Lorry at previous companies, I had no hesitation in appointing them as Digital Media Services’ PR agency,” said Simon Briggs, managing director of Digital Media Services. “Their know-how, contacts and experience in the media and entertainment industry, and footprints in our key markets of London and Los Angeles, will benefit us immensely as we transition into our next phase of growth.”
Rob Ettridge, partner at Red Lorry Yellow Lorry, added: “With consumer demand for rich, anytime, and on any device, content at an all-time high, Digital Media Services’ unique approach to content creation, management, distribution and measurement is a game-changer for the entertainment industry. We’re delighted they’ve chosen the lorries and are looking forward to helping them tell their exciting story.”