IT & cyber security

NICE Enterprise



Strengthening brand recognition and securing event success for a data analytics leader

NICE empowers organisations to improve performance, increase operational efficiency and prevent financial crime through advanced data analytics. Its cloud and on-premises enterprise solutions are used by leading global businesses to improve the customer experience. As a result, NICE had become a well-known name in the CX space.

However, although NICE had been leading the way in data analytics for more than three decades, it was not as widely known within the crowded AI and automation arena.


Raising the profile

Our efforts translated into regular tier one media coverage for NICE. During the campaign, we secured a total of 371 pieces of coverage, including 35 in tier one publications such as Forbes and the Financial Times

Thought leadership

We secured a total of 45 thought leadership placements for NICE spokespeople. These guaranteed its status as both a leading name in the CX space, and a visionary on key target topics like AI and automation.

Media engagement

We set up a total of 17 interviews with key NICE executives. These were then leveraged by NICE’s internal teams as part of their wider sales and marketing efforts.

Event sign-ups

We successfully drove interest and registrations for NICE’s flagship CX event, Interactions Live. Highlights include securing the attendance of various media outlets at several annual editions, including an onsite interview with the BBC.

When we were first approach by the NICE team first approached the lorries, two core objectives were clear.

First, consolidate its standing as a leader in the customer experience (CX) space by growing brand recognition and positioning its spokespeople as thought leaders. It also wanted to raise the profile of its flagship CX event, Interactions Live, and drive new registrations.

The second objective was to build up its reputation as an innovator in emerging areas like AI and RPA. The goal was to position NICE as an informed and proactive partner, demonstrating that its vast experience is an advantage when it comes to helping organisations thrive in an increasingly digitalised world.

Given these objectives, we based our approach around core media relations. We collaborated closely with the company’s leading local spokespeople to ensure we understood regional nuances and could tell compelling stories across geographies. This helped us to tease out the thought leadership narratives that would be most engaging to media and NICE’s potential customers. The content we created covered several topics, including the impact of AI, omnichannel customer service, improving the customer experience and the future of predictive analytics.

We then worked with leading publications within the technology, CX and AI verticals to establish NICE with key audiences. With the aim of securing the attendance of targeted trade publications and national media at Interactions Live, our specialists in London, Paris and Belin set up interviews with NICE’s key spokespeople and offered journalists access to its most exciting customers.

Finally, we further leveraged NICE’s solid base of referenceable customers to secure interviews with key media publications. During these interviews, customers showcased the victories they were able to achieve using NICE’s solutions and acted as brand champions. Third-party validations from leading brands throwing their weight behind NICE’s proposition elevated the story beyond products, to features and advice.

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