March 23, 2012
Posted by Hannah King
At the beginning of March we ran our second conference with eBay for content strategy professionals to share skills, build knowledge and of course have a bit of a mingle. Once again Content Strategy Applied was hosted by eBay at their offices in Richmond. After a year of planning, multiple meetings and even more conference calls the event came together and was a huge success â as far as we can tell!
And after three weeks recovery time weâve looked through the photos, read the tweets and reviewed the blogs. There are far too many to mention them all but weâve pulled together a small selection here:
Firehead have been great supporters of the conference and have put together a selection of notes, blogs and tweets from the conference.
Our friend Charliesaidthat has written up his key takeaways from the conference here.Â Heâs also given his recommendation of people to follow on Twitter after the conference.
Hereâs a review â with a summary of key learnings â from Rick Yagodich.Â Rickâs also posted more of a blow by blow account here.
And of course thereâs a write-up from eBayâs Lucie Hyde, along with all the photos and presentations on the CSA site.
Huge thanks go to everyone who took the time to write something â even if it was only 140 characters in length!
If youâre interested in getting involved in next yearâs event please email Hannah at email@example.com
March 7, 2012
Posted by Hannah King
So adios Fira de Montjuic, hola Centre Comercial Gran Via 2. I am of course talking about Mobile World Congress (MWC) 2012, where the great and good of the mobile industry were invited to gather last week. Sadly, they were otherwise engaged so a ragbag assortment of hacks, flacks, mobile operators and vendors turned up instead. This year also marked MWCâs final swansong at the Fira before it moves to a new venue next yearâŠall the way to the other end of Barcelona.
Itâs my 4th time at the show and as anyone who has ever been will know, sticking nearly 70,000 people into the Spanish equivalent of the Crystal Maze equals a mix of elbows and arms at dawn and a bun fight for a ham baguette in overcrowded cafes. It was certainly a busy show for the lorries, over 20 briefings in two days with press and analysts including a few video interviews added in for good measure. Personally, next year Iâll miss the Fira and Iâm not the only one. Tim Greenâs article for Mobile Entertainment sums it up nicely. Tim, we couldnât find MWCâs equivalent of Narnia – Hall 3.1 – either!
The theme of the show was âredefining mobileâ and the word on everybody lips was certainly âchangeâ. Funnily enough, the MWCâs move to a new location has parallels with where mobile operators and traditional handset manufacturers are right now – letting go of the past and having to be dragged kicking and screaming into a uncertain future faster than you can say âwhereâs my battery life gone?â. Many of the people we spoke to have been booking the same hotel, stands and going to the same events for years and donât fancy the idea of upping sticks to the other side of the city. Many of those same people have struggled to deal with a changing mobile landscape as the likes of Google, Apple and OTT services like Netflix eat into traditional mobile revenues of operators and handset manufacturers like Nokia, Sony and Huawei. But the sparks of change are there. As important as it is, this yearâs show was less about improving infrastructure and more about adding services that create customer loyalty. A smartphone in and of itself does not a mobile business make and, if your end-to-end mobile emporium isnât stuffed to the gills with apps and services, the punters wonât be coming back.
The message was clear from show attendees and exhibitors, operators and handset manufacturers need to invest in value-added services and apps that keep customers happy or risk being further relegated to the owners of hardware â whether thatâs the pipes that transfer data or the handset hardware that carries the interesting software stuff.
Iâve no idea what the Centre Comercial Gran Via 2 will be like for next yearâs show (change isnât always better!) but Iâm looking forward to seeing what moves the mobile industry will make with the changes around them. Huawei created a horse made of mobile phones for this yearâs show – surely anyone who does that is up for a bit of innovation?!
March 2, 2012
Posted by Hannah King
To all our loyal followers, we can only offer out most sincere apologies for having neglected to bring you the lighter side of the news for the last few weeks â we can only imagine how hard it must have been.
Here therefore our highlights from the last few weeks â enjoy!
People putting bread around their catsâ heads and taking picturesâŠ it shouldnât be funny, but it just is! http://knowyourmeme.com/memes/breading-cats
Working life can be tiring right? What better than to have a quick caffeine fix always in your hand bag?! Enter stage right inhaled caffine shots. Genius! http://www.dailymail.co.uk/news/article-2098258/Who-needs-coffee-Save-time-inhaling-instead-new-shot-caffeine-hits-market.html
âGordon Ramsayâs dwarf porn double found dead in a badger den in Walesâ The greatest headline in the history of time? Possibly. http://www.dailytelegraph.com.au/news/weird/gordon-ramsays-dwarf-porn-double-found-dead-in-a-badger-den-in-wales/story-e6frev20-1226137951576
Youâd think that if you were going to commit identity theft going for a celebrity wouldnât be the wisest choice â this guy seemed to think it would be alright. Surprise surprise, he got caught http://uk.movies.yahoo.com/blogs/editors-20111013/brazilian-man-arrested-using-jack-nicholson-id-094056362.html
A slip up on a Scotland Tonight leads to a sex scene being broadcast in the background… oops http://www.telegraph.co.uk/news/newstopics/howaboutthat/9026152/News-viewers-shocked-by-naked-blonde-in-sex-scene-on-studio-screen.html
Apparently a purple calf has been born in Serbia. Weâre massively sceptical to be honest â he looks white to us?! http://www.metro.co.uk/weird/887628-purple-calf-born-in-serbia-brings-milkas-iconic-cow-to-life
This collection of funny exam answers has really tickled us â what a testament to the initiative of Britainâs dimmest kids! http://www.dailymail.co.uk/news/article-2108063/Funnyexam-com-Hilarious-exam-answers-given-students.html