PR

LogMeIn

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The campaign

Moving from under the radar to leading IT brand owner

We led a centralised, multi-territory branding and communications campaign to shift the perception of LogMeIn from a remote IT provider to a global cloud connectivity leader. We developed and implemented strategies to promote individual business lines – spanning UK, France, Germany, Italy, Spain, Brazil, India, Singapore and Malaysia. Our UK office hubbed content and campaigns, and delivered them simultaneously in key international territories through our Convoy partner agency network.

We highlighted M&A news with focused media relations, and gained product recognition through an extensive awards program. We developed story angles specific to regions and products. And we used newsjacking, creative integrated campaigns, research reports and opinion articles to build the LogMeIn brand and its individual product lines worldwide.

The results

Efficient global model

Our centralised service model allowed us to control messaging and reporting, and manage international partner agencies for seamless and consistent cross-continent activity. Automated campaign processes and streamlined briefs and approvals enabled quick go-to action in local markets through one point of contact.

Thought leadership

We beat coverage targets by 150% across all retained regions and tripled tier-one earned coverage.

Awards recognition

Our awards program resulted in LogMeIn being a finalist in every award submitted. They won 80% of those entered, including Best Mobile App for Business and Best Software as a Service Provider (V3 Awards), IoT platform of the year (IoT Awards), and Best Collaboration Product (Computing Vendor Excellence Awards).

Brand-building

Our news-jacking program generated +300% inbound tier-one press enquiries. And a ‘re-use and share’ thought leadership program generated a four-fold increase in web traffic.

The lorries are a true communications partner for us at every level – from strategic advice and corporate reputation management to consistent, on-the-ground communications support for our local sales and marketing teams across multiple global territories. Their team is proactive, energetic and smart.

The lorries have dramatically simplified how we manage our overall international PR program, allowing us to spend our time on how we can best empower our partners and boost our results.

Craig VerColen - VP, Corporate Communications LogMeIn

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