Each year, enterprise collaboration software provider Intralinks conducts proprietary Mergers & Acquisition (M&A) research with its customers — including McDonalds, MetLife and DuPont — around international deal-making.
Recognizing the opportunity to capitalize on one of the most important global events of 2016 – the US presidential election – we helped the client craft a survey, built a narrative around the data gathered and pitched media on the results.
We worked to establish Intralinks and its lead M&A spokesperson as the global authority on M&A trends, in order to raise awareness of the company’s forecasting product and elevate the company’s corporate story.
Secured 74 pieces of coverage—against a client goal of 8-10—in important national media from Reuters to The New York Times and the Washington Post.
75% of coverage appeared in tier-one business press including The Wall Street Journal, Forbes, Business Insider, CNBC, Fortune, The Street, Washington Post and Bloomberg.
All coverage included key messages agreed with the company, delivered against a goal of 70%.
Campaign activity garnered more than 10,000 social media shares of coverage across LinkedIn, Facebook and Twitter.