PR

EVS

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The campaign

Changing perceptions and conquering new markets

We worked to move EVS beyond its recognition as an instant TV replay pioneer and establish the company as a digital technology innovator in new markets.

We deployed a multi-platform and multi-region approach to brand and product awareness from our UK and US offices – providing strategic advice, content marketing, media relations, social media and marketing support across EMEA, the Americas and Asia Pacific.

We created high-profile sports and entertainment case studies to highlight successes and demonstrate credibility. We secured and crafted bylined articles across topic areas such as fan engagement, IP and the impact of 4K TV to build company experts as thought leaders. We used product rollouts to build a stable of award wins. And organised press conferences and an ongoing media briefing program to profile key executives and spotlight new technologies.

The Results

Media coverage

We used prominent installations and customers like the New York Giants, Chelsea FC and Francis Ford Coppola’s American Zoetrope studio to secure stories in wide-ranging media like the Hollywood Reporter, TV Technology, Techradar and SportsPro.

Product launches

We formulated and executed a product launch campaign – including an interactive tradeshow display, media and analyst tour and targeted thought leadership – around a new product, garnering over 30 media placements and five awards.

Awards

We secured many awards including multiple NAB Best of Show Awards, an IBC Innovation Award and Design & Innovation and Game Changer awards from the IABM. We also helped the company secure a technical Emmy Award.

Profiling experts

We used EVS executives and senior technology experts to bring applications to life at prominent events and panels including the HPA Tech Retreat, NAB, IBC and the Fan Engagement symposium.

We have full confidence and trust in the lorries. They understand our products and our markets, help us bring the right message to the market at the right time, and support us in this very competitive industry we are in.

Nicolas Bourdon - Senior Vice President, Marketing EVS

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