Comverse

Taking Comverse beyond a mobile messaging provider to position them as billing and content experts (mobile advertising, mobile internet and IP communications) in the telecoms, technology and mainstream industries

I seldom have to tell the lorries what to do, and I have complete confidence in their abilities. But perhaps their most appealing characteristic is coming up with ideas where I say: that’s a great idea. Why can’t my other agencies think like the lorries?

Steve Eisenberg, associate vice president public relations, Comverse

Aims

• To maintain their position as a leader in messaging
• To establish them as a thought leader in billing, converged IP and mobile content
• To build relations with top-tier industry analysts and media
• To position Comverse as a thought leader and innovator in technology and telecoms

Campaign

• Executive briefings with key media and analysts
• Proactive thought leadership through opinion articles, surveys and letters
• Regular press tours and roundtables for each division
• International briefings at trade events to help Comverse stand out from the crowd
• Controversial stances to stand out against big name competitors (like Amdocs) and gain a mainstream presence
• Coordinated partner agencies in France, Germany, Italy and Spain to raise Comverse’s profile around Mobile World Congress
• Global lead agency for proactive ideas generation and results gathering

Results

• Frequent and regular coverage in tier 1 trade publications across all areas
• Inclusion in leading analyst reports
• Opinion articles in key IT and business titles and comment and letters in vertical financial and marketing media
• Ongoing coverage of Comverse customer and product news
• Increased awareness of Comverse and its offering across the UK and Europe
• Mainstream coverage in the nationals