IronKey

IronKey protects data and online access for enterprises including Fortune 500 companies, financial institutions, government agencies and consumers around the world.

The lorries are a pleasure to work with. I always find them proactive and full of fresh ideas to help increase our profile and drive sales leads. They’ve got excellent relationships with our key IT and security trade press, and are always on the look-out for opportunities to hijack and drive relevant security issues in the national media. Their hard work has been instrumental in increasing awareness of the IronKey brand and positioning our spokespeople as thought leaders in key industry debates.

Kevin Bocek, vice president of marketing, IronKey 

The aims

  • Increase awareness of IronKey and generate sales for secure storage and online access for commercial banking products
  • Engage the sales channel and customers to build brand awareness and loyalty
  • Position IronKey executives as credible though leaders with key trade and business media

The campaign

  • Developed and managed an EMEA-wide media relations-based PR campaign including:

Thought leadership

  • Proactive though leadership through ongoing editorial, awards  and speaking programmes
  • Issues-hijacking of the cyber-crime debate in the UK media including briefings with the financial times, BBC News and Wall Street Journal Europe
  • Delivered a thought-leadership campaign around the Information Commissioner’s Office (ICO) new data security legislation

Industry events

  • Launched the Trusted Access solution to the media at the Infosecurity Europe and GITEX Middle East 2011
  • Created and delivered a cyber-crime survey to press at the Infosecurity Europe 2011 conference
  • Secured a speaking slot for IronKey’s chairman at the Financial Services Club to discuss the threat from cyber-criminals to the online banking system
  • Organised one-on-one media briefings around the main industry trade shows such as Infosecurity Europe 2011 and Financial Sector Technology EXPO 2011

Case Study Programme

  • Managed and delivered an ongoing case study reference programme which included Northern Ireland Civil Service, National Bank of Kuwait, Royal London Group, University of Sunderland and the Norwegian Ministry of Justice

The results

  • Increased awareness of the IronKey brand and its solutions with key prospects, channels and press
  • 42 one-on-one media briefings
  • Secured IronKey as a finalist in CRN’s 2011 Security Vendor of the Year Channel Awards
  • Set up face-to-face briefings with IronKey’s chairman with the Financial Times technology editor which resulted in two pieces of coverage
  • 86 pieces of media coverage in tier 1 trade publications including SC Magazine, Financial Sector Technology, Computer Business Review,  and Retail Banker International
While the Lorries were working with IronKey I had excellent and regular access to the company’s C-level executives, on the phone and in person, at hours that are generally unheard for a West Coast-based company. Despite many seeing IronKey simply as a producer of USB sticks, the conversations, comments and news angles developed led to the company being widely recognised for its perspectives on data loss, government regulation and GCHQ-approved technology. A few years ago IronKey were relatively unknown in the UK information security sector. Now they are a leading light in terms of opinion and technology.

Dan Raywood, online editor, SC Magazine 

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