eBay re-invest in the lorries to create a global tone of voice

01/07/2011

The success of our UK tone of voice project has prompted eBay to ask lorries to develop a global tone of voice for content creators across the UK, Europe and North America. Supported by internal and external research the aim is to create a consistent style of communication that will be practically useful for eBay teams generating content content for buyers, sellers, customer support and help. We’re keen to get stuck into this one – it’s going to be a corker.

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