Living the dream
Kayleigh Lepage is the most recent addition to our growing Boston office. From the Lorries east-coast hub, she gets to live out her love of technology and PR, getting results for clients across medical tech and IT tech. She muses on the value of being prepared for a tech PR job and the ever-changing nature of our world today.
How did you get a tech PR job in Boston and find your way to the lorries?
My whole life I’ve been surrounded by tech. My dad is the director of technology at a post-grad school so every chance he got, he would teach me the ins and outs of tech. I loved every bit of it. Since I was little, I’ve been a tech fanatic but when I reached high school I knew I wanted to be in PR. So when I found the lorries, I knew it was the perfect spot for me. I found my way to the lorries through a mutual connection. It’s a funny story, actually. I went to a journalism (my minor) job fair and ran into an editor who asked about my PR experience on my resume. He told me his wife worked for a PR agency in Boston. I reached out to her and she referred me to Justin, Michelle, and the lorries. Thank god for connections!
What advice would you give to someone who is interested in working in B2B tech PR?
Always be prepared, for the known and the unknown. The news changes every day, clients change their minds every minute, the public changes their perceptions every second. Anything could change in the matter of milliseconds, you just have to be ready for it.
What is your favourite part of doing a tech PR job in Boston?
Two things: The first part is the people. I’m a huge ‘people person’ and being able to communicate with people, make connections, and increase networks is one of my favourite parts of working in PR. Second, is being able to make a difference, whether it’s in a campaign plan, a client’s life, a news story or a piece of coverage, and see the results come together.
How would you describe your day job to a child?
I spend a lot of time on the computer looking for new news and writing stories about the people I work for.
What’s the most recent app you’ve downloaded?
Untappd (thanks to my colleague Kerry) – it’s an app that allows you to socially share and explore the world of beer with your friends. It offers beer recommendations based on what you and your friends have been enjoying and where you are. While I don’t actually drink beer, this app is also super helpful when trying to find different types of cider nearby.
What’s something not many people know about you?
I love to sing in the car at the top of my lungs when no one is around! 🙂
Most embarrassing moment?
My most embarrassing moment was in sixth grade. I was presenting to my class on volcanoes when a large piece of my volcano fell off and onto the floor. I bent down to pick it up and the whole back side of my jeans ripped, from top to bottom. Needless to say, my face turned red immediately. I ran under a table and sat there until my mom, who was a teacher down the hall at the time, brought me a new pair of pants (trousers!).
Favourite thing about Boston?
My favourite part of Boston is how beautiful it is when it’s all lit up at night.
What are the three things you can’t live without?
My family (dog included), my running sneakers, and donuts.