The campaign

The year’s biggest story brings huge dividends

Each year, enterprise collaboration software provider Intralinks conducts proprietary Mergers & Acquisition (M&A) research with its customers — including McDonalds, MetLife and DuPont — around international deal-making.

Recognizing the opportunity to capitalize on one of the most important global events of 2016 – the US presidential election – we helped the client craft a survey, built a narrative around the data gathered and pitched media on the results.

We worked to establish Intralinks and its lead M&A spokesperson as the global authority on M&A trends, in order to raise awareness of the company’s forecasting product and elevate the company’s corporate story.

The results

National commentary

Secured 74 pieces of coverage—against a client goal of 8-10—in important national media from Reuters to The New York Times and the Washington Post.

Business and trade coverage

75% of coverage appeared in tier-one business press including The Wall Street Journal, Forbes, Business Insider, CNBC, Fortune, The Street, Washington Post and Bloomberg.

Message penetration

All coverage included key messages agreed with the company, delivered against a goal of 70%.

Digital footprint

Campaign activity garnered more than 10,000 social media shares of coverage across LinkedIn, Facebook and Twitter.

The lorry team works at every level to support our marketing and communications teams – from insightful strategy, planning and counsel through proactive and effective delivery across media and social media channels. Their extensive technology background coupled with their content generation skills and excellent national and trade media contacts have enabled us tell our story in the right places and in the right way. They’re also extremely flexible and adapt quickly in line with our fast-changing business needs.

Esther Hollander - Senior Corporate Communications Manager Synchronoss

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