Eva Urgel recently joined our London office. In addition to a palpable enthusiasm for her work and getting coverage for a bevy of IT tech clients, Eva is a study in contrasts. While she hails from the French countryside she’s quickly becoming a true Londoner, a fan of the city’s electric pace and multicultural soul.
How did you get into B2B tech PR and find your way to the Lorries?
Since my first job, I have always been involved in B2B. I studied marketing at uni and started my career in B2B marketing. Then, I had an opportunity to discover PR in a London-based B2B agency specialised in technology. That’s how I discovered B2B tech PR and I really appreciated it. And here I am with the Lorries for a new B2B tech adventure!
What advice would you give to someone who is interested working in B2B tech PR?
My best advice to someone who’s interested in starting a carrier in B2B tech PR and doesn’t have a strong knowledge in technology would be to know that it can be acquired on the ground. If you’re interested in general business tech news and you’re curious, if you have good human skills and you like to write, there’s no reason you shouldn’t go for it.
What is your favourite part of working in PR?
I like to work for very different clients. This allows you to stay away from a certain routine and learn new things. You have to adapt for each task you accomplish for them and you don’t have the time to get bored.
How would you describe your day job to a child?
I’m used to explaining my job, as my family itself still doesn’t understand what I do! I would say that it’s a mix of following the news to stay tuned on the industries your clients work in, communicating with them, elaborating adapted strategies according to their objectives and implementing them. Doing it well requires building strong relationships with journalists to help them in their editorial projects while raising awareness around your clients.
What’s your guilty pleasure?
You would expect it to be cheese or baguettes as I’m French, but I would say travel. I love to discover new countries and new people. But I did miss cheese baguettes when I lived in Argentina …
What’s something not many people know about you?
I love to dance. I used to dance more than ten hours a week a few years ago. I’ve tried many types of dance starting with modern-jazz and I’ve also experimented hip-hop, ragga and African dance.
Most unusual job?
After finishing my studies, I found a part-time job in a tech PR agency in France. As it was only a part-time position, I had to find a second job to top up my income. That’s why I was also a postwoman while working in PR. It was really different but it was funny and I enjoyed it.
Favourite thing about London?
You always have something to do in London. It’s a very dynamic and cosmopolitan city. I come from the countryside of southwest France near Bordeaux. I really like it but if you don’t have a car, you can’t do anything because there’s no public transport. I like the dynamism of the city. I also enjoy seeing Londoners going out all the time and that all the restaurants are full even if it’s 4 in the afternoon. I like the architecture of the city and the English culture. I would enjoy a bit more sun though…
What are the three things you can’t live without?
I would say food, wine (obviously!) and Internet.
Interested in joining the lorries? Check out our latest jobs and get in touch using our join us page.