Red Lorry Yellow Lorry – Bullshit Bingo

Hannah Patel PR

By in Blog
On May 15, 2017

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We’ve been chatting with journalists, analysts and industry influencers from the enterprise IT sector over the past few weeks about the phrases they’re tired of hearing.

Gems include: Kill chain, Big data, Cloud, Omni-channel. It’s almost impossible not to use them, yet your industry influencers hate them!

 

Media are bombarded by press releases, bylines, blogs from enterprise IT vendors – and frankly, they feel like they’re playing “bullshit bingo”.

Here are the results of our conversations – and our tips on avoiding the buzzword-bandwagon:

Enterprise IT Bullsh!t Bingo from Hannah Patel
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