Alex, we missed you!
From big data to retail and marketing technology, Alex Jones really likes b2b tech PR… and the lorries! After interning at our London office, he left to finish his degree at Bournemouth University and one year later – he’s back and enjoying everything London has to offer, especially the cocktails!
How did you get your first b2b PR job and find your way to the lorries?
I was in the middle of my PR degree at Bournemouth University and for my third year I had to complete a year in industry. The lorries attended a ‘meet the professionals’ session that the uni had put on and I met a few of them there. From there I interviewed and got the job for my placement year. After going back to uni to finish my degree, I couldn’t keep away and came straight back!
Why did you choose a b2b PR job over consumer PR?
I think with b2b PR you get back what you put into it. While it may not be as glamorous as the consumer side, it’s definitely more challenging and therefore a lot more rewarding when you secure great coverage for a client.
What is your favourite part of working in PR?
For me my favourite part is seeing coverage that I have pitched or written appear in magazines. I always feel really proud of whatever I do. I also like how you have to think outside the box quite a lot. For example, to secure coverage or think of ideas for an article, it really allows you to be creative in that sense.
How would you describe a b2b PR job to a child?
I try to make people talk and read about technology companies.
What’s your guilty pleasure?
Probably catching up on sleep on the train to work. I really enjoy having a snooze and listening to music with my headphones in. Except I always wake myself up snoring, which is always embarrassing on a packed train.
What’s something not many people know about you?
If I hadn’t chosen to do PR at university, I would have liked to study computer science.
Most unusual job before joining a b2b PR agency?
Over the summer a couple of years ago, I worked for a composting company. It basically involved me shoveling smelly compost into a bag and sealing them for garden centres. Sometimes the conveyor belt would get stuck and I’d have to jump into a massive trough of compost and try to break it up. I would always get home filthy and stinking and my parents would moan at me.
Favourite thing about London?
Definitely sitting alongside the river Thames for drinks. There’s this great pub in Borough Market, which has seating looking out across the river towards the gherkin. Or rooftop bars, they’re pretty great too.
What are the three things you can’t live without?
My phone (sadly enough) – I struggle to go too long without it.
Coffee – I’ve tried to go without, it’s not pretty.
Going to restaurants and bars (work hard play hard and all that).
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