The lorries have been appointed by data analytics specialist Aquila Insight as its UK PR agency. The lorries will help the fast-growing Edinburgh-based company increase brand awareness outside Scotland and position it as a data innovation leader in key vertical sectors including retail and telecoms. Founded in 2012, Aquila Insight has recently achieved 12th place in the 2016 Deloitte UK Technology Fast 50, the UK’s foremost technology award programme celebrating innovation and entrepreneurship.
Aquila Insight uses a combination of smart people and agile technology to help businesses such as Sony Mobile, RBS and Tesco Bank unlock and realise the value of their customer data. The company currently employs 75 staff in its UK offices, and is expecting headcount to double in the next 12 months. The lorries will kick off with a thought leadership based campaign to help build brand awareness, aid recruitment and generate leads in the retail and telecoms sectors.
John Brodie/Warwick Beresford-Jones, Aquila Insight’s COO/CEO, said: “We’re delighted to be working with Red Lorry Yellow Lorry. They understand the industry, our business, what we’re trying to achieve and where we want to get to. There’s a huge amount of buzz around ‘big data’ and how brands can use that data more intelligently. We’re looking to the lorries to help define our story and our messages, and help us stand out from the crowd.”
“There’s so much data now at our fingertips yet surprisingly many brands need educating about how to use it smartly to understand and predict their consumers’ behaviours. With its unique blend of smart client-facing data analysts and innovative technology, Aquila Insight is the right company to help connect those dots and provide real insight into the value of customer data,” said Rob Ettridge, partner at Red Lorry Yellow Lorry. “As a rapidly-growing company in an exciting space, we’re thrilled they’ve chosen the lorries to help take the company to the next level.”